The inspiration came from watching a Notorious BIG interview and he said that BIG stood for business instead of game. I want to create an ecosystem where hiphop, our culture of sports have a seat at the table of investing.
Baron Davis, Founder and CEO of B.I.G (Business Inside the Game), joins the show to talk about:
Entrepreneur, investor, and two-time NBA All-Star and record-holder, over a thirteen-year career, Baron Davis played for the Charlotte Hornets, the Golden State Warriors, the Los Angeles Clippers, the Cleveland Cavaliers, and the New York Knicks. Known for his electrifying style on the court, Davis was a powerful point guard, who won national acclaim for executing in crucial, high-pressure moments, when his team needed him the most. As a businessman, Baron was one of the original investors for Vitaminwater and helped launch Thrive Market.
Baron is also the founder of several companies, including Sports and Lifestyle in Culture (SLIC), The Black Santa Company, BIG and No Label—each with the objective of combining creative talent with original publication and production to develop and provide educational and heartwarming stories that appeal to global audiences of all ages. Baron also served as producer of several acclaimed documentaries including Crips and Bloods: Made In America, 30 for 30: Sole Man, and The Drew: No Excuse, Just Produce. Davis serves as a mentor and coach for young, upcoming basketball players and a longtime supporter of the Boys and Girls Club of Venice. His nonprofit, Rising Stars of America, established in 1999, helps to raise funds for basketball camps and sponsors AAU teams across Los Angeles.
