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Should you launch a free product? + solving for the "accidental IT manager" w/ Martin Pannier, CEO of Primo

Free is not enough. You also need to have a strong value proposition and established brand awareness.

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Episode Description

Martin Pannier, Co founder and CEO of Primo joins the show to talk about

  • Lessons learned building product at Gusto that led to solving for the "accidental IT Manager"
  • The decision to launch a free product SKU, PLG, and considerations to make before launching a free product
  • The pros and cons of building your startup pitch with your VCs.

Episode Transcript

Martin Pannier

Founder and CEO of Primo

Martin is the Founder of Primo, an all-in-one IT platform for SMBs. Prior to founding Primo, Martin has held several executive roles in Product Management at companies like iziwork, Gusto, and Revinate. Additionally, Martin was the Founder of Picuous, a photo-tracking tool used by photographers & rights holders to monitor the usage of their photos on the web.

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