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How Gusto used "Word of Mouth" to grow to more than 300K customers with Josh Reeves, CEO and Co founder of Gusto

You don't start with wanting to have a business. You start with wanting to fix a problem.

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Episode Description

Josh Reeves, Co founder and CEO of Gusto, joins the show to talk about

  • Using Word of Mouth growth to over 300,000 business customers
  • Battling against payroll giants like Intuit and ADP to build a category leader, and how much attention Josh pays to competitors
  • How payroll is evolving, and how Gusto is innovating to support small business on a global scale.
  • The advice Josh gives founders building their first company from his first startup prior to Gusto.

Episode Transcript

Josh Reeves

CEO and Co founder of Gusto

Josh Reeves is the CEO and co-founder of Gusto, a startup on a mission to create a world where work empowers a better life. By making the most complicated business tasks simple and personal, Gusto is reimagining payroll, benefits and HR for modern companies. Gusto has offices in San Francisco and Denver, and its investors include Google Capital, General Catalyst, Kleiner Perkins Caufield & Byers and the founders of Instagram, Stripe, Nest, PayPal, Yelp, Box and Eventbrite, among others.

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