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Going from 0 to 1 internationally, w/ Tim Fung, CEO and Co founder of Airtasker

And it ended up being that over about five years we 20x our revenue with that marketing strategy, and grew brand awareness from about 6 to 60%.

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Episode Description

Tim Fung, Co founder and CEO of Airtasker, joins the show to talk about

  • How an apartment move led to the founding of Airtasker.
  • How tasking and labor markets differ globally, and what this market looks like in Australia.
  • How Airtasker is focusing on localization and community to differentiate from platforms like Fiverr and Upwork.
  • Finding product, channel fit, and how Airtasker used regional media outlets to drive awareness in local markets to create local jobs.

Episode Transcript

Tim Fung

Co Founder and CEO of Airtasker

Tim is a co-founder and CEO of Airtasker, responsible for strategy and business development. He is also a founder and director of Tank Stream Labs – a co-working space and entrepreneurial community located in the heart of Sydney CBD.

Prior to starting Airtasker, Tim was a founding team member and investor in mobile startup amaysim, playing a key role in strategy and one of Australia’s largest venture capital raisings in recent years. He is a founder and director of several web startups, including custom shirt designer Joe Button, and motorsport event group, Circuit Club.

Tim has worked as a consulting talent agent at Chic Management and before this, spent five years as an investment banking executive at Macquarie Bank. Tim has a B.Commerce (marketing) from UNSW.

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