Building a big business in cannabis with Roger Obando, Co founder and CTO of Baker

Roger Obando is a serial entrepreneur and technologist with over 20 years of experience in software development and consulting in both the enterprise and start-up worlds. His most recent entrepreneurial venture, Baker Technologies, a CRM platform focused on helping companies in the cannabis industry build and retain relationships with their customers, was acquired in 2018 resulting in his successful exit.

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Since then Roger has rejoined the start-up ranks as CTO of fitness CRM, Loyalsnap where he is applying lessons learned in the cannabis industry to a very different industry that, due to a global pandemic, is facing a similar challenge of forced modernization. Earlier in his career, Roger spent nearly a decade working with large interactive agencies and clients like Sony, BMW, JP Morgan, and Disney. He made the decision in early 2012 to leave services and enter the product space, consulting with start-up companies and eventually transitioning to senior technology positions at Mobile Roadie and Kamino Labs. He has a B.A. In Computer Science and Visual Design from Duke University.

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